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Should you need further information or photography, please contact:
Lara Edwards
Head of Marketing
Best International
Booths Hall, Chelford Road
Knutsford, Cheshire
WA16 8GS
Email: Lara Edwards
06/02/12
Fractional Ownership in Tuscany Launched with Hilton Grand Vacations Club
** For immediate Release**
Friday 27 January 2012
Prime Investimenti sri and Best International Announce Plans to Launch a New Fractional Ownership Resort in Tuscany:
Hilton Grand Vacations Club at Borgo alle Vigne
PRATO/FLORENCE (January 26, 2012) Prime Investimenti sri, an Italian real estate company, based in Prato Italy, today announced that it is to open a luxurious 31-apartment fractional ownership resort in Tuscany to be known as “Hilton Grand Vacations Club at Borgo alle Vigne“ in the Tuscan countryside close to the hilltop village of Peccioli. Mirco Clementoni, President of Prime Investimenti also confirmed that Hilton Grand Vacations has been appointed to provide Sales and Marketing services for weekly fractional ownership intervals at the resort, and Best International has been appointed to provide Sales and Marketing services in connection with fractional ownership intervals at the resort. Hilton Grand Vacations will also be responsible for providing homeowners’ association management services and resort operations.
Developed by Prime Investimenti, the Hilton Grand Vacations Club at Borgo alle Vigne resort is expected to open early in 2013. The resort, a mix of one-, two- and three-bedroom apartments is being constructed with regional Tuscan architectural influences, whilst embracing contemporary international accommodation standards.
Mirco Clementoni commented “We are delighted to be working in partnership with Hilton Grand Vacations and Best International in bringing this new project to market. Following extensive work to locate and receive permissions for this project, we’re now in an exciting position to launch the fabulous properties of Borgo alle Vigne”
The fractional ownership project will maximize the proven capabilities of Hilton Grand Vacations, the vacation ownership division of Hilton Worldwide, leveraging 20 years of expertise in vacation ownership sales, marketing and resort operations services. All weekly and fractional intervals sold will include membership in Hilton Grand Vacations Club, providing owners with distinctive global travel advantages and membership in the renowned Hilton HHonors guest loyalty program featuring more than 3,750 hotels across ten leading brands worldwide.
“This project provides an extraordinary opportunity to expand the Hilton Grand Vacations Club brand in Europe and we are privileged to collaborate with Prime Investimenti sri and Best International. We look forward to introducing this iconic location to our 176,000+ Club Members, who favour Italy among their top travel destinations,” said Mark Wang, president of Hilton Grand Vacations. In Europe, the brand successfully provides resort management and sells ownership intervals for popular vacation ownership resorts in the Scottish Highlands and Portugal.
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About Best International
Best International provides alternative investment opportunities and insightful fractional ownership property consultancy to deliver innovative, tailored and sellable products for clients. Working with developers, agents and hoteliers, Best International offer a complete solution with the end-user central to its approach. Our services are further enhanced with a Sales & Marketing channel, along with travel services, providing a project inception to completion solution and professional support throughout. For more information email info@bestinternational.co.uk
About Hilton Grand Vacations
Hilton Grand Vacations Company, LLC, is a division of Hilton Worldwide, recognized as the leading global hospitality company. Headquartered in Orlando, Florida, Hilton Grand Vacations develops, markets and operates a system of brand name, high-quality vacation ownership resorts in select vacation destinations. The company also manages and operates two innovative club membership programs: Hilton Grand Vacations Club® and The Hilton Club®, providing exclusive exchange, leisure travel, and reservation services for more than 176,000 Club Members. For more information, visit www.hiltongrandvacations.com.
About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,750 hotels and timeshare properties, with 615,000 rooms in 85 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, visit www.hiltonworldwide.com or connect with Hilton Worldwide at www.hiltonworldwide.com/media.
Contacts:
For Best International
Lara Edwards
+44 (0) 7584 102626,
lara.edwards@bestinternational.co.uk
For Prime Investimenti
Caterina Grande
+39 3473737616
For Hilton Grand Vacations
Elena Norman / +1 407 722 3178
